Independent design practice — remote, senior-led

Your product needs more than screens. It needs someone who can tell you which ones are right.

AI tools and lean teams can ship fast. What they cannot reliably do is catch unclear flows, inconsistent components, or weak decisions before they reach users or investors. That is the gap Studio Fra fills — through structured design audits and hands-on AI-assisted UX/UI design.

The gap nobody talks about

Design debt now accumulates faster than most teams can see it.

AI tools and lean teams have made it easier than ever to produce screens. What has not changed is the need for senior judgment — someone to ask whether this flow is logical, consistent, defensible. When that voice is absent, the problems compound quietly — until they are expensive to fix.

  1. 01 “Our AI prototype looks finished. But something feels off and I cannot name it.”
  2. 02 “My developer keeps asking for design clarifications before building anything.”
  3. 03 “We are three weeks from fundraising and the product does not look investor-ready.”
  4. 04 “I have no idea if the design decisions we made six months ago were the right ones.”
What Studio Fra does

Two services, each suited to a different stage of the same problem.

About
Jeevan Jonas
Jeevan Jonas

Jeevan Jonas

Founder, Studio Fra

I have spent more than two decades in UX and brand identity design, shaping flows, interfaces, and product decisions for startups and digital businesses — with a soft corner for fintech, education, and AI.

Studio Fra exists because lean teams and AI tools now produce screens faster than anyone reviews them — and the senior voice that catches a fragile flow or a weak decision is missing.

I work with founder-led product teams that need that judgment without a full-time hire.

Logos of clients including Slang Labs, iris holidays, Chumbak, tweencraft, NUE, Design Discovery, Inolyst, zoomdeck and Capitalmind
In their words
“Jeevan is one of the few designers who are detail-oriented, meticulous, and systematic in their approach — and yet very creative.His designs are built over layers of creative reasoning. He takes on a handful of projects at a time and deeply invests his time in ensuring their success. Even after his engagement, he follows up to track product performance and how his designs are supporting the goals of the organisation.”
— Karan Rai, Founder, Launch Ventures
“I was impressed with Jeevan's minimalistic design ideas. His end-to-end process flow is quite thorough beginning with understanding client and product requirements.Jeevan always keeps the end-user perspective in mind while drafting and tweaking the design solution. What I particularly liked about Jeevan is that he is not your typical ‘yes man’ who agrees with client's arguments every time. Instead he challenged me at several stages with convincing arguments on why a certain part should be designed in certain way.”
— Balakumar Kaushik, Founder, Greymatters
Getting started

Not sure where to start?

Start with the Design Audit. It gives you a concrete picture of where your product stands — and makes every next step faster and better targeted.