Studio Fra was approached by Chumbak to redesign their eCommerce store. Chumbak needed to present a contemporary, modern aesthetic. The brand was scaling up towards high-value products aimed at affluent customer base.
Chumbak’s products are vibrant. Previously design was competing with website for attention. To give focus to the products; the colours for site were muted down to grayscale and pink for accent; keeping it minimal.
Landing Page
Product Page
Shopping Bag